Pediasure Activation

PediaSure, a well-known brand under Abbott Nutrition, wanted to expand its reach in Egypt by attracting new customers and increasing product sales. Understanding the concerns of parents who want the best nutrition for their children, we set out to create an experience that would build trust and encourage trial.

To make this happen, we designed an engaging on-ground activation where families could interact with the brand in a fun and memorable way. Across key locations in Egypt, we set up inviting spaces where parents could learn more about PediaSure’s benefits, while children enjoyed delicious treats made with the product. Instead of simply talking about the nutritional value, we brought in a live chef to create freshly made milkshakes and cupcakes using PediaSure’s three flavors—chocolate, vanilla, and strawberry. Seeing their kids happily enjoy these treats helped parents realize how easy it is to incorporate PediaSure into their daily routine.

The response was immediate and positive. Parents asked questions, tasted the product themselves, and many made instant purchases. The engaging atmosphere and hands-on experience built excitement around the brand, increasing both awareness and sales. By creating a direct connection between families and the product, we not only boosted PediaSure market presence but also strengthened its reputation as a trusted choice for children’s nutrition.