Oxi Gel summer Activation

To introduce Oxi Gel to the Egyptian market, we designed a high-impact launch campaign that showcased the brand’s advanced German technology and engaged consumers through an interactive experience. The campaign aimed to distribute 400,000 samples of the two Oxi Gel product types while building brand awareness and excitement among shoppers.

The activation took place in top Egyptian shopping malls, where we installed a high-tech interactive stand that brought the brand to life. To emphasize the cutting-edge technology behind Oxi Gel, we used a robot rock suit, attracting massive attention and curiosity from mall visitors. A special sample pack was created to hold two sachets of 75g, making it convenient for shoppers to try both product variants. Additionally, we set up a photo station, allowing visitors to take pictures with the robot and receive instant branded gifts with their purchases.

The results were phenomenal. Thousands of people engaged with the activation, and those who took photos with the robot were encouraged to download them from the brand’s Facebook page, leading to a 50,000 organic increase in page likes within just 30 days. The campaign generated massive buzz, successfully positioning Oxi Gel as a high-tech, innovative brand in the Egyptian market.