Oxi Gel in store Activation

The launch of Oxi Gel in Egypt was all about showcasing its advanced German technology and driving massive consumer engagement. The goal was to introduce the product in a way that captured attention, built awareness, and encouraged trial through a large-scale sampling campaign.

Taking place in top Egyptian shopping malls, our activation was designed to make a strong first impression. A customized robot rock suit was used to bring the brand’s high-tech image to life, creating excitement and drawing in crowds. To maximize trial, we distributed 400,000 sample packs, each containing two sachets (75g each), ensuring that consumers could experience both product variants.

A visually striking activation stand was set up, featuring a branded gift printing station where customers could receive instant rewards with their purchases. In addition, an in-store promotion was managed to boost immediate sales. The robot rock played a key role in interacting with shoppers at the store level, reinforcing the brand’s futuristic appeal and encouraging conversions.

The results were outstanding. Massive buzz was created around the Oxi Gel shelves, leading to a significant increase in both engagement and sales. The combination of technology, interactivity, and smart sampling positioned Oxi Gel as an exciting, must-try brand in the Egyptian market.