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Brand: Maalox |
Product: Maalox |
Client: Sanovi Afentis |
Maalox, an antacid brand owned by Sanofi, wanted to increase brand trial and introduce its popular product—a flavored liquid containing a suspension of aluminum hydroxide and magnesium hydroxide—to a broader audience. The key objective was to get the product directly into the hands of potential customers and encourage them to experience its benefits.
To achieve this, we targeted high-traffic locations with a strategy designed for maximum exposure. The Cairo-Alexandria toll station was the perfect spot, as it serves as a major traffic hub, especially during the summer months when many travelers are on the road. Knowing this was a prime opportunity, we set up an activation to distribute free samples to passing drivers and passengers.
We used a team of professional promoters to deliver the samples directly to travelers, ensuring each interaction was smooth and informative. The engagement with the audience was highly effective, as we connected with people at the perfect moment when they were most likely to need relief during long drives.
Over the course of the activation, we successfully distributed 120,000 samples over the weekend periods, generating significant awareness and engagement for Maalox. The project reached a wide range of potential customers, helping to create strong brand recognition and encourage immediate trial.
