Honor Mobile Phone – Abdul Aziz Street opening

Honor, a popular smartphone brand, wanted to celebrate the opening of its new store in one of Egypt’s busiest mobile shopping streets—Abdul Aziz Street. This area is always crowded, making it difficult to organize big events, but we knew exactly how to make it happen. Our team worked hard to get the necessary permissions, ensuring everything was set up smoothly for an exciting launch.

To grab people’s attention, we created a lively event filled with music, lights, and energy. A marching band played through the street, drawing crowds and adding excitement to the atmosphere. We also had promoters walking around with branded backpacks, talking to people about special offers and handing out promotional materials. To make an even bigger impact, we introduced a fully branded Dodge Ram truck, featuring a giant mockup of the new Honor phone. This mobile setup acted like a moving billboard, making sure everyone in the area noticed the brand.

The entire event was professionally photographed and filmed, capturing every moment for future marketing. The result? A huge crowd gathered, creating a strong buzz around the new store. Many people walked in to check out the latest phone, leading to an immediate boost in sales. Most importantly, Honor successfully made a strong impression, standing out in one of the most competitive mobile markets in Egypt.