Ford Activation

At the Cairo International Convention Center, Ford participated in a prestigious automotive expo and wanted to create a high-impact engagement that would attract visitors to its stand. Our challenge was to design an interactive experience that would make Ford the most talked-about brand at the event.

To achieve this, we introduced an innovative and futuristic element—a robotic rock performer equipped with a high-tech suit, blending technology, entertainment, and brand storytelling. The robotic character interacted with attendees, sparking curiosity, excitement, and driving high foot traffic to the Ford stand.

The activation was a huge success, generating a massive buzz around Ford’s presence at the expo. Visitors engaged with the experience, shared their moments on social media, and left with a memorable impression of Ford’s cutting-edge approach to automotive innovation.