El Zenouki Cookware Activation

El-Zenouki Group, a leading Egyptian manufacturer of cookware and household appliances, aimed to elevate its brand image and build stronger awareness for its diverse product range. To connect with the target audience—mainly families and home cooks—we designed an interactive mall activation that combined live experiences, entertainment, and hands-on engagement.

The activation featured a live cooking show, where a professional chef prepared delicious dishes using El-Zenouki cookware. As the chef cooked, he engaged with the audience, explaining the unique features and benefits of the brand’s products, helping visitors see the quality firsthand. To attract crowds, we introduced a marching band, creating a vibrant and energetic atmosphere inside the mall.

Beyond just watching, attendees got to participate in fun games, competing for promotional prizes, while our sampling stations allowed them to experience the quality of El-Zenouki’s cookware in action. The event created higher brand awareness and strong engagement, successfully reinforcing El-Zenouki as a trusted name in the Egyptian market.