Lactacyd Feminine Wash Summer Activation

Lactacyd, a trusted feminine wash from Sanofi Aventis, wanted to increase brand awareness among women in Egypt. To make an impact, we designed a special summer brand activation at one of the most exclusive ladies-only beaches on the North Coast.

We set up a beautifully designed elegant stand, inspired by the brand’s logo, creating a welcoming and stylish space that blended perfectly with the luxurious beach atmosphere. Our team of female promoters, dressed in chic pink summer uniforms, engaged directly with visitors, handing out free product samples and sharing important hygiene tips for the summer season. To ensure maximum visibility, we installed 4-meter branded flares that stayed up for the entire summer, keeping Lactacyd top of mind for all beachgoers.

Beyond just sampling, we encouraged deeper engagement by registering customer contacts and gathering valuable feedback through surveys. The activation was a huge success, creating the right buzz and brand awareness, making Lactacyd a go-to choice for feminine care among Egypt’s elite summer crowd.