Kinder Joy Activation

As part of a mega communication campaign, Kinder Joy launched an exciting activation in Egyptian shopping malls with a fun and interactive message: “Who’s the next Kinder Joy face?” Our team was responsible for bringing this concept to life in Egypt, ensuring a memorable brand experience for children and their families.

We designed and installed a colorful activation booth in a high-traffic mall, featuring a professional photographer and an on-the-spot color printer. Kids had the chance to see their faces printed on a Kinder Joy pack, making them feel like the brand’s next star. As a reward, each child received a free sample, adding to the excitement and joy of the experience.

The activation was a huge success, attracting massive foot traffic and creating a strong emotional connection between Kinder Joy and its young audience. Families loved the personalized experience, leading to higher brand engagement and a lasting positive impression.