Honor Mobile Phone – Trade Marketing

Honor was gearing up to open a new store in Ismailia, a key mobile retail hub in Egypt. As part of a bigger retail marketing plan, the goal was to create excitement around the brand’s arrival and attract as many potential customers as possible.

To make the launch stand out, we turned the store opening into a mini celebration. A DJ played energetic music, setting a lively atmosphere, while music shows kept the crowd entertained. The upbeat vibe grabbed people’s attention, encouraging them to stop by, explore the new store, and learn more about Honor’s latest mobile phones.

The response was fantastic. People engaged with the event, stayed around for the music, and most importantly, walked into the store to check out the new devices. The buzz we created helped drive immediate sales and strengthened Honor’s brand awareness in the region, making it a strong competitor in the local mobile market.