Bab El Sham Cooking Show

Bab Elsham Spices, a premium brand by Al Mashreq Company, is on a mission to cater to housewives with a creative range of freshly ground spices and mixes, delivering premium quality that enhances every dish. To strengthen its connection with home cooks and food lovers, the brand aimed to increase awareness and drive sales through an engaging, hands-on experience.

We brought this mission to life inside Carrefour Hypermarkets across Egypt, creating an exciting in-store cooking show. A professional chef took center stage, preparing quick and delicious recipes like fries and shish tawook, all seasoned with Bab Elsham’s signature spice blends. Using a microphone and sound system, the chef engaged with shoppers, answering their questions about spices, recipes, and cooking techniques, while creating an energetic, interactive hub around the brand.

Shoppers didn’t just watch—they got to taste the freshly prepared dishes, experiencing firsthand the rich flavors and superior quality of Bab Elsham Spices. The entire activation was professionally filmed and photographed, capturing the excitement in every store. The response was incredible—shoppers loved the experience, and the delicious samples led to instant purchases, proving that great taste and quality spices speak for themselves.