Novartis – Dynamisan Lebanon

Our partnership with Novartis marked the first time we used interactive electronics in an activity. This innovation was crucial to the field marketing campaigns because sampling the actual medicinal products wasn’t allowed, not to mention it being expensive.

For Dynamisan, a dietary supplement, we incorporated a bowling game for the Wii console into the stand we produced. We targeted exclusively university students.

The interactive gaming concept proved to be a hit among our targets because it entertained them during breaks, while our promoters went about their work.